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Shaun Smith
  • By Shaun Smith
  • Jan 25 2010

BOLD Brands - now is the time to be brave in business and win

Shaun Smith previews a major talk he is giving on February 1st in London by outlining what it means to be bold, with a little help from Picasso and Apple. This will be the first preview of findings from Shaun's new book: 'BOLD - how to be brave in business and win'

Bold is an attitude of mind, but it’s measured by how you behave. As we emerge from the recession it is becoming evident that those brands that have stayed true to their purpose and focused on differentiation are those that are gaining and sustaining market share. A perfect example of this is Apple that has continued to gain market share throughout the recession and now earns about twice as much per customers as it rivals. But Apple is not driven by making money but making a difference. As Steve Jobs once said…