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customer experience
Shaun Smith
  • By Shaun Smith
  • Jan 02 2013

Naked Ambition - is it time to throw away the packaging

We like to innovate in everything we do: from cosmetics to recruitment to ethics and campaigns.” Mark Constantine Managing Director Lush.

This is the time of year when aged aunts buy gaily-wrapped gift packs of toiletries for nephews who will probably never use them. The reason is that the products are often of poor quality because two thirds of the cost is in the packaging. This fact holds true for most cosmetics manufacturers. But there is one brand that boldly challenges this traditional thinking.