smith+co on
customer experience
Alex Wilmott
  • By Alex Wilmott
  • Jan 21 2016

Not another set of 2016 predictions

A thinker's approach to 2016

I know I don’t just speak for myself when I say it’s good to see the back of those sleep-inducing articles that start with “Five predictions for 2016” and “2016 the year of the blah blah blah”. When are PR and Marketing departments going to wake up and face the fact that business leaders stopped caring about all that soon after it made its debut on social media a few years back. Some of the articles are so crass they may as well be predicting a rise in the oxygen in-take from the human race in the year ahead.