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customer experience
Alex Wilmott
  • By Alex Wilmott
  • Feb 18 2016

Love is as Fickle as it is Blind

Dissecting Valentine's Day

Valentine’s Day passed by once again, under a growing scepticism of the British public. With people taking to Twitter en-masse to ridicule, challenge and expose so much of the corporate nonsense that surrounds the event, it is becoming clear that the market is open for brands to get creative about their USP. But business leaders will first need to recognise that when it comes to delivering a customer experience that people love, ironically; love doesn’t have much to do with it.