|BOLD companies stand out because they stand up for something and they are willing to trade short-term benefits to stay the course. These brands are truly differentiated, have high levels of customer advocacy, and have the affection of the people who work for them.
This series of one-day workshops gets right to the heart of what it takes to differentiate your business, engage your customers emotionally, and create a truly brand-centric culture.
We can’t promise to transform your brand. But what we do promise is an eye-opening, thought-provoking session covering some of the most innovative, bold and dramatic strategies practiced by business leaders today.
Through extensive research for our book, ‘BOLD – how to be brave in business and win’, we’ve defined eight core practices that form the essence of BOLD brands. They capture the very heart of what differentiates those brands and enables them to make a difference in their markets.
So is this workshop right for your company?
…it is if your business challenge is to:
…and is the workshop right for you?
Brand experience is not just the domain of Marketing and Customer Experience. It’s totally holistic, requiring a complete alignment of Marketing, HR and Customer Service professionals within the organisation. If you lead your organisation, play an active role in managing any of the above activities, or you run a new business and want to start as you mean to carry on, what you’ll take away will be invaluable.
What will you experience on the day?
So if you are bored with the usual workshops and training courses and want to experience something that will get your intellectual and creative juices flowing, then this is for you…
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Let us know if you would like any further information or would like to register for the masterclass. Email Janine Dyer or Tel: + 44 (0) 207 064 4775