thinking BOLD:
Brand Experience Masterclass workshops

This series of one-day workshops gets right to the heart of what it takes to differentiate your business, engage your customers emotionally, and create a truly brand-centric culture.

We can’t promise to transform your brand. But what we do promise is an eye-opening, thought-provoking session covering some of the most innovative, bold and dramatic strategies practiced by business leaders today.

Through extensive research for our book, ‘BOLD – how to be brave in business and win’, we’ve defined eight core practices that form the essence of BOLD brands. They capture the very heart of what differentiates those brands and enables them to make a difference in their markets.

So is this workshop right for your company?

…it is if your business challenge is to:

• Understand the practices and behaviours that will enable you to transform your market
• Understand how to align your organisation behind a customer-focused purpose
• Define a genuinely differentiating brand promise
• Deliver a customer experience that is dramatically different and drives customer advocacy
• Create a culture that is as distinctive as your customer experience
• Find, hire and retain employees that fit your ‘DNA’
• Use social media and digital marketing to create a community of brand fans
• Understand how to measure and sustain the experience to generate a positive ROI

…and is the workshop right for you?

Brand experience is not just the domain of Marketing and Customer Experience. It’s totally holistic, requiring a complete alignment of Marketing, HR and Customer Service professionals within the organisation. If you lead your organisation, play an active role in managing any of the above activities, or you run a new business and want to start as you mean to carry on, what you’ll take away will be invaluable.

What will you experience on the day?

• It’s fast-paced…
  All ideas and practices are condensed into one day, enabling you to get started in your own office the very next day.
• It’s intensive…
  A full immersion into the ‘how to’ – the tools, the practices that really work and the chance to question the experts. Designed to be small on theory and big on application so that you’ll walk away with tangible and valuable outcomes.
• It’s experiential…
  We choose venues that stimulate the thinking, indulge the senses, excite the creative juices and are, themselves, great branded experiences. Our first masterclass will take place at Altitude 360 in the heart of London.

So if you are bored with the usual workshops and training courses and want to experience something that will get your intellectual and creative juices flowing, then this is for you…

Click on the following links for more information:

View more about BOLD and the brand Experience Masterclass

Let us know if  you would like any further information or would like to register for the masterclass. Email Janine Dyer or Tel: + 44 (0) 207 064 4775

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