|International branding expert and speaker
Previously, a senior director at Interbrand, Andy Milligan has worked on a wide range of brand consultancy projects around the world, advising senior management teams, including CEO’s and their boards, on strategies for developing and exploiting brand portfolios. He has also developed training programs and internal coaching sessions for businesses to help them understand and develop their most important asset, their brand.
His experience spans industries as diverse as airlines, financial services, fast-moving consumer goods, telecommunications, sports and leisure. He has directed major programs in Japan, South Korea, Singapore, the USA and throughout Europe.
Andy makes frequent appearances in the media on BBC, CNN and CNBC. He is also a regular branding speaker at conferences internationally, and has written several articles and contributed chapters to books including Brands: The New Wealth Creators.
Andy has published three books: ‘Brand It Like Beckham’ (Cyan, 2004) which analyzes the success of David Beckham as a celebrity brand; and, with Shaun Smith, ‘Uncommon Practice’ (Financial Times Prentice Hall, 2002), which examines the link between great brands and their corporate cultures, discovering how companies such as Virgin, Amazon and Harley Davidson are able to deliver such extraordinary customer service. His latest book ‘See Feel Think Do’ – co-authored with Shaun Smith (Cyan, 2006) – explores the importance of instinct and intuition in business.
Andy is also a co-founder of the consultancy, The Caffeine Partnership.
For more information contact Janine Dyer, t: +44 (0) 207 064 4775