Conference speakers:
key topics

More than ever before, business success depends on standing out from the crowd and delivering authentic experiences that create customer advocacy. But the only businesses who can do that are the ones who are brave enough to challenge the industry norms, who go way beyond what customers expect and relentlessly differentiate. They know no compromise, they show no corporate timidity. They are bold in thought, bold in execution and bold in measuring their success in new ways.

In every industry there are some brands that stand out from the crowd because of their own distinct way of doing things: Whether it is Southwest Airlines, The Geek Squad, Innocent, Cirque du Soleil, Progressive Insurance, Virgin, or Six Senses Resorts, these companies challenge conventional wisdom to win in their markets.

This session will take you through the essence of great brand-building; we tell you the story of companies who ‘do it their way’ and how they have succeeded because their cultures are uniquely developed to meet the needs of their customers in a distinctive way. We show how building brands is now about completely re-thinking the end-to-end experience and redefining the business-customer relationship.

Gain valuable insight into how to build your own customer-centric leadership; create your own distinctive strategy; build an internal culture that supports your strategy, and deliver products and services that create a unique branded customer experience.

See more on this topic in our books section – ‘Uncommon Practice – People who deliver a great brand experience’, co-written by Shaun Smith and Andy Milligan

Back to key topics

See more on Customer Experience Management workshops
For speaking engagements email Janine Dyer or call +44 (0) 207 064 4775