BOLD – how to be brave in business and win
WINNER OF THE CMI MANAGEMENT E-BOOK OF THE YEAR 2012(Chartered Management Institute)
“This book sets a new direction for customer experience. The brands featured are thinking big about changing the landscape of their industries by creating dramatically different customer experiences. BOLD will help organisations chart a course to success for many years to come”.
For many brands, customer experience is their mantra. They design it, train their people, improve product and process – yet still fail to differentiate and win hearts and minds.
BOLD is the story of the brands that do win – and how
For more on BOLD, visit boldthebook.com
How BOLD are you?