BOLD – how to be brave in business and win
WINNER OF THE CMI MANAGEMENT E-BOOK OF THE YEAR 2012The annual Chartered Management Institute award is given to the book, judged to use the most innovative and creative way to engage the reader’s interest and learning. Jill Dann from the judging panel commented: "Bold is a strong and very fresh presentation of engaging anecdotal evidence of the reasons for successful brands. Inspiring and stimulating." Both the print and e-book editions of BOLD are accompanied by a free award-winning i-Pad app which acts as a brand profiling tool that can be used to create a profile of ANY brand. The app was awarded the e-publishing award in the IC’s Digital Innovation Contest in 2011 and received great reviews upon its launch, most notably from The Bookseller’s Philip Jones, who said: “The app itself is visually stunning, and a model of user-friendliness." The E-Book award is one of several categories in the CMI Management Book of the Year competition. The winners are those books judged to help transform the working practices of managers and raise awareness of how management theories and thinking can be better applied in practice. Following the awards, the CMI and The British Library have teamed up to deliver the Management Book of the Year Road Show, which will see the winning authors introduce the theories and concepts contained within their books, as well as taking part in a leadership & management panel debate. This will be a chance to hear the authors, Shaun Smith and Andy Milligan, talk direct about the Bold brands featured in their book, and what these brands do differently to stand out from the crowd. Date: Tuesday 6th March 2012 Speakers include: Lord Digby Jones – author of Fixing Britain: The Business of Reshaping our Nation. Lord Jones was head of the CBI from 2000 until 2006 and was a UK Trade Minister from 2007 until 2008, where he promoted British business across the world. He became a life peer in 2007, is an active cross-bencher in the House of Lords and an official UK Business Ambassador. Celia Gates – author of From Brainwave to Business: how to turn your brilliant idea into a successful start up. Celia is the founder of Doctor Cook Ltd., and distributes her award winning cookware range in over 15 countries. Celia was crowned the European Female Designer of the Year 2007. Shaun Smith and Andy Milligan – authors of Bold: how to be brave in business and win. Shaun is founder and partner in the customer experience consultancy Smith+Co and is rated as a top business speaker internationally. Andy is co-founder of The Caffeine Partnership and a leading international consultant on brand and business culture For more information, visit CMI: www.managers.org.uk/mboylondon Find out more on www.boldthebook.com |
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