Customer experience books

Bold – how to be brave in business and win Shaun Smith & Andy Milligan, Published 2011 BOLD is the story of the brands that do win – and how they do it. “This book sets a new direction for customer experience. The brands featured are thinking big about changing the landscape of their industries by creating dramatically different customer experiences. Smith and Milligan’s new book will help organisations chart a course to success for many years to come” Bernd Schmitt, CEO of The EX Group * NOMINATED E-BOOK OF THE YEAR * VOTED ONE OF THE UK’S TOP 25 MANAGEMENT BOOKS See more > Buy this book from Amazon

Managing the customer experience – Turning customers into advocates Shaun Smith & Joe Wheeler, Published 2002 Provides a step-by-step guide to achieving customer loyalty. See more > Buy this book from Amazon

Uncommon practice – People who deliver a great brand experience Shaun Smith & Andy Milligan, Published 2002 Based on extensive research in partnership with Interbrand, this book shows how great brands succeed because their cultures are uniquely developed to meet customer needs in a distinctive way. See more > Buy this book from Amazon

See Feel Think Do – The power of instinct in business Shaun Smith & Andy Milligan, Published 2006 Describes how highly successful business leaders and entrepreneurs use the power of instinct to achieve results. See more > Buy this book from Amazon