Customer experience books

Managing the customer experience – Turning customers into advocates Shaun Smith & Joe Wheeler, Published 2002 Provides a step-by-step guide to achieving customer loyalty. See more > Buy this book from Amazon

Uncommon practice – People who deliver a great brand experience Shaun Smith & Andy Milligan, Published 2002 Based on extensive research in partnership with Interbrand, this book shows how great brands succeed because their cultures are uniquely developed to meet customer needs in a distinctive way. See more > Buy this book from Amazon

See, Feel, Think, Do – The power of instinct in business Shaun Smith & Andy Milligan, Published 2006 Describes how highly successful business leaders and entrepreneurs use the power of instinct to achieve results. See more > Buy this book from Amazon