CX Blog 2018-02-20T16:30:05+00:00
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Brands Need Causes

How not to forget business essentials
Sophie Langham | Jun 06 2017 | Comments off
It might sound like an extract from a socialist party manifesto, but it turns out that 63% of consumers believe brands have a responsibility to give back to society. Recent MediaCom research also found that half of their 2000 interviewees would pay more for a brand that supports a cause that is important to them.
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