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	<description>Customer experience consultancy. Defining your customer experience from Shaun Smith + Co. Shaun Smith helps companies create a customer experience that differentiates the brand and builds customer loyalty.</description>
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		<title>Does ‘Showrooming’ mean the end of retail?</title>
		<link>http://www.smithcoconsultancy.com/2013/04/does-showrooming-mean-the-end-of-retail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=does-showrooming-mean-the-end-of-retail</link>
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		<pubDate>Mon, 22 Apr 2013 23:44:21 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1521</guid>
		<description><![CDATA[&#8220;It&#8217;s not one channel or the other; it&#8217;s making sure that you get a richer experience in both&#8221; Christopher Bailey &#8211; Chief Creative Officer Burberry. Like Phoenix arising from the ashes, retail brands Jessops and HMV have both returned to the high street albeit in a stripped down, leaner form. Both brands were much loved [...]]]></description>
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		<title>Stick to your purpose</title>
		<link>http://www.smithcoconsultancy.com/2013/02/stick-to-your-purpose/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=stick-to-your-purpose</link>
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		<pubDate>Wed, 27 Feb 2013 06:11:36 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1515</guid>
		<description><![CDATA[&#8220;Stop listening to other people&#8217;s advice. Go with my gut&#8221; Jane Ni Dhulchaointigh. Founder sugru. These words, uttered by the inventor of sugru, the putty-like substance that is designed to fix or improve almost anything, marked the company&#8217;s transition from struggle to success in January 2009. Those of you who have read our book &#8216;Bold-how [...]]]></description>
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		<title>Naked Ambition</title>
		<link>http://www.smithcoconsultancy.com/2013/01/naked-ambition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=naked-ambition</link>
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		<pubDate>Wed, 02 Jan 2013 07:32:45 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1512</guid>
		<description><![CDATA[&#8220;We like to innovate in everything we do: from cosmetics to recruitment to ethics and campaigns.&#8221; Mark Constantine Managing Director Lush. This is the time of year when aged aunts buy gaily-wrapped gift packs of toiletries for nephews who will probably never use them. The reason is that the products are often of poor quality [...]]]></description>
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		<title>Customer Experience &#8211; On Purpose</title>
		<link>http://www.smithcoconsultancy.com/2012/12/customer-experience-on-purpose/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=customer-experience-on-purpose</link>
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		<pubDate>Sat, 15 Dec 2012 02:39:03 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1508</guid>
		<description><![CDATA[Customer experience, by definition, reflects the impression consumers form as they interact with brands. Trends become apparent by the innovations that organisations introduce in an attempt to differentiate, but also in the ways in which consumers respond. The use of mobile apps like O2’s ‘Priority Moments’ to curate experiences for customers; the convergence between on [...]]]></description>
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		<title>The Power of Social Media</title>
		<link>http://www.smithcoconsultancy.com/2012/09/the-power-of-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-power-of-social-media</link>
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		<pubDate>Sun, 16 Sep 2012 10:44:26 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1498</guid>
		<description><![CDATA[Sometime ago I wrote a blog in which I predicted that there would come a time when Ryanair&#8217;s performance would begin to falter because of increasing customer dissatisfaction with its business model. That time may have arrived because of the power of social media. The airline recently became the focus of a Facebook campaign criticising [...]]]></description>
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		<title>Do you love your bank?</title>
		<link>http://www.smithcoconsultancy.com/2012/03/do-you-love-your-bank/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-you-love-your-bank</link>
		<comments>http://www.smithcoconsultancy.com/2012/03/do-you-love-your-bank/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 09:54:18 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1461</guid>
		<description><![CDATA[For most of us the answer will be a resounding &#8216;No!&#8217; Yet there are a few banks that manage to gain the affection of their customers. We know that trust and affection are key drivers of brand loyalty, so the million‐dollar question is how can that be achieved in a sector where trust and affection [...]]]></description>
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		<title>What&#8217;s the biggest obstacle to implementing customer experience successfully?</title>
		<link>http://www.smithcoconsultancy.com/2012/01/whats-the-biggest-obstacle-to-implementing-customer-experience-successfully/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-the-biggest-obstacle-to-implementing-customer-experience-successfully</link>
		<comments>http://www.smithcoconsultancy.com/2012/01/whats-the-biggest-obstacle-to-implementing-customer-experience-successfully/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 00:03:41 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1450</guid>
		<description><![CDATA[&#8216;Lack of strategy&#8217; according to Forrester&#8217;s annual State of Customer Experience report 2011. We agree, but strategy in itself &#8211; even if it is bold, differentiated and customer-centric &#8211; won&#8217;t guarantee success. Where we see most companies fail is in the execution. In our work with brands around the world we see that there is [...]]]></description>
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		<title>Innovate the experience, not just the product</title>
		<link>http://www.smithcoconsultancy.com/2011/09/bold-innovation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bold-innovation</link>
		<comments>http://www.smithcoconsultancy.com/2011/09/bold-innovation/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 14:55:44 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1442</guid>
		<description><![CDATA[July 2011 saw the very last launch and landing of the NASA Space Shuttle. So is this the end of an era for space travel or the beginning of private enterprise creating innovative customer experiences? “History has shown that many of the innovations that we have come to take for granted were a result of [...]]]></description>
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		<title>Creating dramatically different customer experiences</title>
		<link>http://www.smithcoconsultancy.com/2011/08/creating-dramatically-different-customer-experiences/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-dramatically-different-customer-experiences</link>
		<comments>http://www.smithcoconsultancy.com/2011/08/creating-dramatically-different-customer-experiences/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 10:21:17 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1428</guid>
		<description><![CDATA[Burberry Worldstore &#8211; © Burberry, 2011 “From the store windows, the store touch-points, the website, social media or a magazine: it has to be one pure customer experience, not just to gain market share but to gain mind-share.” Angela Ahrendts, CEO Burberry. Never have consumers had so much choice. You can buy whatever you want, [...]]]></description>
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		<title>Aligning the employee and customer experiences</title>
		<link>http://www.smithcoconsultancy.com/2011/06/bold-hr/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bold-hr</link>
		<comments>http://www.smithcoconsultancy.com/2011/06/bold-hr/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 10:46:32 +0000</pubDate>
		<dc:creator>Shaun Smith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1404</guid>
		<description><![CDATA[Zappos Culture &#8211; © Zappos.com, Inc, 2011 &#8220;A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.&#8221; Tony Hsieh, CEO of Zappos.com It’s time for organizations to pay as much attention to the employee experience as the customer experience&#8230; The essence [...]]]></description>
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