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	<title>smith+co</title>
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	<link>http://www.smithcoconsultancy.com</link>
	<description>Customer experience consultancy. Defining your customer experience from Shaun Smith + Co. Shaun Smith helps companies create a customer experience that differentiates the brand and builds customer loyalty.</description>
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		<title>Authenticity &#8211; you can’t force it, fake it or fudge it</title>
		<link>http://www.smithcoconsultancy.com/2010/08/authenticity-you-can%e2%80%99t-force-it-fake-it-or-fudge-it/</link>
		<comments>http://www.smithcoconsultancy.com/2010/08/authenticity-you-can%e2%80%99t-force-it-fake-it-or-fudge-it/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 07:27:06 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Tony Hayward]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1265</guid>
		<description><![CDATA[When Tony Hayward gave his final press briefing shortly before departing as Chief Executive of BP he said that BP had shown itself to be “a model of corporate social responsibility” but it was “not a great PR success”. On the face of it BP has done most things right: they have managed to cap [...]]]></description>
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		<title>The ice cream and the airliner: which carries the most value?</title>
		<link>http://www.smithcoconsultancy.com/2010/07/the-ice-cream-and-the-airliner-which-carries-the-most-value/</link>
		<comments>http://www.smithcoconsultancy.com/2010/07/the-ice-cream-and-the-airliner-which-carries-the-most-value/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 12:33:26 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1259</guid>
		<description><![CDATA[At the Farnborough Air Show this weekend, Britain saw its first Boeing Dreamliner (above) – on which the company has bet its future. ‘Parked’ alongside it in the civil airliner area of the air show is Boeing’s European rival, the latest Airbus. But, amazing, high tech aircraft that they are, when it comes to creating [...]]]></description>
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		<title>How to turn love into money</title>
		<link>http://www.smithcoconsultancy.com/2010/06/how-to-turn-love-into-money/</link>
		<comments>http://www.smithcoconsultancy.com/2010/06/how-to-turn-love-into-money/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 08:01:32 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[ROI customer experience]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1252</guid>
		<description><![CDATA[Show me the money “A key obstacle cited by many (61 percent) for measuring the customer experience is the difficulty of monetizing the value of investments for improvement &#8211; despite the fact that it does make a significant difference” Source: Experience Maturity Monitor SAS Institute Inc and Peppers and Rogers Group 2009 We consult with many [...]]]></description>
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		<title>When is a store not a store – the next stage of the retail customer experience</title>
		<link>http://www.smithcoconsultancy.com/2010/03/when-is-a-store-not-a-store-%e2%80%93-the-next-stage-of-the-retail-customer-experience/</link>
		<comments>http://www.smithcoconsultancy.com/2010/03/when-is-a-store-not-a-store-%e2%80%93-the-next-stage-of-the-retail-customer-experience/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 07:01:58 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1246</guid>
		<description><![CDATA[The Luxury Institute issued a press release last week saying that our client Burberry has been found by independent research to be offering the best customer experience of any luxury retailer by some margin. The survey found; “The top three factors that shoppers consider before recommending a brand are merchandise, service and store atmosphere. Two standouts [...]]]></description>
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		<title>Fix it or feature it: turn your customer experience into a talking point</title>
		<link>http://www.smithcoconsultancy.com/2010/03/fix-it-or-feature-it-turn-your-customer-experience-into-a-talking-point/</link>
		<comments>http://www.smithcoconsultancy.com/2010/03/fix-it-or-feature-it-turn-your-customer-experience-into-a-talking-point/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 07:00:34 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Greg Gianforte]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1242</guid>
		<description><![CDATA[I had dinner recently with Greg Gianforte, CEO and Founder of RightNow Technologies, who was telling me about his mantra &#8216;fix it or feature it&#8217;. In other words either improve a software or product characteristic or turn it into a product advantage and feature it as a selling point. A great example of &#8216;fix it [...]]]></description>
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		<title>Toyota: Look who forgot the Golden Rule</title>
		<link>http://www.smithcoconsultancy.com/2010/02/toyota-look-who-forgot-the-golden-rule/</link>
		<comments>http://www.smithcoconsultancy.com/2010/02/toyota-look-who-forgot-the-golden-rule/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 17:47:30 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1236</guid>
		<description><![CDATA[Who’d have thought it could happen so quickly? From the carmaker with a reputation for manufacturing the most reliable products in the world, constantly topping JD Power customer satisfaction surveys, to the laughing stock of the industry. From first to last Toyota has a UK advertising tagline expressly designed to make its customers feel smug [...]]]></description>
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		<title>Why Steve Jobs doesn&#8217;t listen to customers</title>
		<link>http://www.smithcoconsultancy.com/2010/02/why-steve-jobs-doesnt-listen-to-customers/</link>
		<comments>http://www.smithcoconsultancy.com/2010/02/why-steve-jobs-doesnt-listen-to-customers/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 10:46:47 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[customer innovation]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[voice of the customer]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1232</guid>
		<description><![CDATA[Watching the launch of Apple’s iPad, I was struck by the fact that Steve Jobs famously doesn’t pay too much attention to customer research. (“We do no market research. We don’t hire consultants,” he said recently).  And yet – or should that be because of – this refusal to pay much attention to what customers [...]]]></description>
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		<title>Bold Brands &#8211; why now is the time to be brave in business and win</title>
		<link>http://www.smithcoconsultancy.com/2010/01/1229/</link>
		<comments>http://www.smithcoconsultancy.com/2010/01/1229/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 07:29:29 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1229</guid>
		<description><![CDATA[Shaun Smith previews a major talk he is giving on February 1st in London, by outlining what it means to be bold, with a little help from Picasso and Apple. This will be the first preview of new findings from Shaun&#8217;s new book: Bold is an attitude of mind, but it&#8217;s measured by how you [...]]]></description>
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		<title>Ryanair-a branded customer experience?</title>
		<link>http://www.smithcoconsultancy.com/2009/12/ryanair-a-branded-customer-experience/</link>
		<comments>http://www.smithcoconsultancy.com/2009/12/ryanair-a-branded-customer-experience/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 12:18:00 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1226</guid>
		<description><![CDATA[We are currently researching leading brands for our forthcoming book ‘Bold brands-how to be brave in business and win’. There are some obvious examples that we shall include but one brand that is causing us to pause for thought is Ryanair, the low cost airline. Our research and experience of working with many leading brands [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The power of word of mouth: from the ladies who lunch</title>
		<link>http://www.smithcoconsultancy.com/2009/11/the-power-of-word-of-mouth-from-the-ladies-who-lunch/</link>
		<comments>http://www.smithcoconsultancy.com/2009/11/the-power-of-word-of-mouth-from-the-ladies-who-lunch/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 14:57:38 +0000</pubDate>
		<dc:creator>johnaves</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1206</guid>
		<description><![CDATA[Marketing is all a-twitter with the opportunities represented by web 2.0 and social media for sharing consumer word of mouth &#8211; both good and bad. But the reality is we have always had the ‘twitter’ effect, with reputations made and broken by consumers sharing their experiences with each other. Take the example of a ladies’ [...]]]></description>
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