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	<description>Customer experience consultancy. Defining your customer experience from Shaun Smith + Co. Shaun Smith helps companies create a customer experience that differentiates the brand and builds customer loyalty.</description>
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		<title>What&#8217;s the biggest obstacle to implementing customer experience successfully?</title>
		<link>http://www.smithcoconsultancy.com/2012/01/whats-the-biggest-obstacle-to-implementing-customer-experience-successfully/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-the-biggest-obstacle-to-implementing-customer-experience-successfully</link>
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		<pubDate>Mon, 02 Jan 2012 00:03:41 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1450</guid>
		<description><![CDATA[&#8216;Lack of strategy&#8217; according to Forrester&#8217;s annual State of Customer Experience report 2011. We agree, but strategy in itself &#8211; even if it is bold, differentiated and customer-centric &#8211; won&#8217;t guarantee success. Where we see most companies fail is in the execution. In our work with brands around the world we see that there is [...]]]></description>
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		<title>Innovate the experience, not just the product</title>
		<link>http://www.smithcoconsultancy.com/2011/09/bold-innovation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bold-innovation</link>
		<comments>http://www.smithcoconsultancy.com/2011/09/bold-innovation/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 14:55:44 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1442</guid>
		<description><![CDATA[July 2011 saw the very last launch and landing of the NASA Space Shuttle. So is this the end of an era for space travel or the beginning of private enterprise creating innovative customer experiences? “History has shown that many of the innovations that we have come to take for granted were a result of [...]]]></description>
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		<title>Creating dramatically different customer experiences</title>
		<link>http://www.smithcoconsultancy.com/2011/08/creating-dramatically-different-customer-experiences/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-dramatically-different-customer-experiences</link>
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		<pubDate>Wed, 03 Aug 2011 10:21:17 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1428</guid>
		<description><![CDATA[Burberry Worldstore &#8211; © Burberry, 2011 “From the store windows, the store touch-points, the website, social media or a magazine: it has to be one pure customer experience, not just to gain market share but to gain mind-share.” Angela Ahrendts, CEO Burberry. Never have consumers had so much choice. You can buy whatever you want, [...]]]></description>
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		<title>Aligning the employee and customer experiences</title>
		<link>http://www.smithcoconsultancy.com/2011/06/bold-hr/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bold-hr</link>
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		<pubDate>Mon, 13 Jun 2011 10:46:32 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1404</guid>
		<description><![CDATA[Zappos Culture &#8211; © Zappos.com, Inc, 2011 &#8220;A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.&#8221; Tony Hsieh, CEO of Zappos.com It’s time for organizations to pay as much attention to the employee experience as the customer experience&#8230; The essence [...]]]></description>
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		<title>Leaders need to lift their gaze from their numbers to their purpose&#8230;</title>
		<link>http://www.smithcoconsultancy.com/2011/05/bold-vision/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bold-vision</link>
		<comments>http://www.smithcoconsultancy.com/2011/05/bold-vision/#comments</comments>
		<pubDate>Mon, 23 May 2011 10:18:52 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1388</guid>
		<description><![CDATA[&#8220;Spreadsheets only reflect the past, not the future&#8221; Richard Reed, innocent Drinks As we emerge from the recession, business leaders will once more be thinking of revenue growth rather than cost cutting, market share rather than share price, and finding the right people rather than ’right sizing’. Well that’s fine then, we can put the [...]]]></description>
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		<title>It’s time for a radical and remarkable approach to marketing&#8230;</title>
		<link>http://www.smithcoconsultancy.com/2011/04/bold-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bold-marketing</link>
		<comments>http://www.smithcoconsultancy.com/2011/04/bold-marketing/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 14:12:51 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1378</guid>
		<description><![CDATA[&#8220;Marketing is a tax you pay for being unremarkable&#8221; Robert Stephens, The Geek Squad Marketers face enormous challenges today. Targeting, locating, communicating and maintaining any form of reliable relationship with customers or consumers has never been more difficult. Digital, mobile and web technology has transformed the media landscape into a bewildering array of possible channels [...]]]></description>
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		<title>Redesigning the reading experience</title>
		<link>http://www.smithcoconsultancy.com/2011/04/redesigning-the-reading-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=redesigning-the-reading-experience</link>
		<comments>http://www.smithcoconsultancy.com/2011/04/redesigning-the-reading-experience/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 09:34:34 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

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		<description><![CDATA[Gutenberg invented the printing press 570 years ago and the reading experience hasn’t changed much since. Almost every other form of communication has changed beyond recognition, yet we still read in largely the same way as our ancestors did in medieval times. But what about the Kindle, the iPad or, indeed, any of the other [...]]]></description>
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		<title>Beat the retail blues</title>
		<link>http://www.smithcoconsultancy.com/2011/03/beat-the-retail-blues/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=beat-the-retail-blues</link>
		<comments>http://www.smithcoconsultancy.com/2011/03/beat-the-retail-blues/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 16:20:12 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

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		<description><![CDATA[This is the season when retailers publish their trading results for the Christmas and New Year season; it has made for gloomy reading. HMV, the UK music retailer, has announced the closure of 60 stores across the UK due to disappointing trading figures, and it is not the only retailer that has suffered from a [...]]]></description>
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		<title>Focus on the dollars, not the dimes</title>
		<link>http://www.smithcoconsultancy.com/2010/12/focus-on-the-dollars-not-the-dimes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=focus-on-the-dollars-not-the-dimes</link>
		<comments>http://www.smithcoconsultancy.com/2010/12/focus-on-the-dollars-not-the-dimes/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 16:49:25 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1329</guid>
		<description><![CDATA[The atrium / lobby at the Al Bustan Palace Hotel in Muscat, Oman There is a saying in the US: &#8220;Don’t nickel and dime me&#8221;, which means to accumulate money in small amounts. There are examples of this in many areas of customer service and it is one of the business practices that drives many [...]]]></description>
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		<title>Creating an engaging employee experience</title>
		<link>http://www.smithcoconsultancy.com/2010/10/creating-an-engaging-employee-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-an-engaging-employee-experience</link>
		<comments>http://www.smithcoconsultancy.com/2010/10/creating-an-engaging-employee-experience/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 10:41:06 +0000</pubDate>
		<dc:creator>shaunsmith</dc:creator>
				<category><![CDATA[The customer experience blog]]></category>

		<guid isPermaLink="false">http://www.smithcoconsultancy.com/?p=1317</guid>
		<description><![CDATA[Zappos encourage their employees to be &#8216;weird&#8217; (image: © Zappos 2010) More and more organisations are coming to the realisation that in order to deliver a great customer experience you must first create an engaging employee experience. There is no doubt that creating a powerful customer experience requires the full and continual commitment of the [...]]]></description>
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