Conference speakers:
key topics
| Managing your customer experience – turning customers into advocates
How do you create a customer experience that builds a level of customer satisfaction so strong that customers become your best advocates? Based on his international best selling book, Managing the Customer Experience, Shaun will take you on an exploration of how a handful of leading companies have achieved almost unbeatable competitive advantage by focusing on the experience they create for their customers. These organisations are absolutely passionate about turning their customers into advocates. So much so, that the experiences that their customers have with their products and services redefine the concept of customer loyalty. Listen to their words: “We want to raise the worldwide bar for customer experience,” declares Jeff Bezos of Amazon. Shaun will reveal the essential ingredients for creating a customer experience that creates real brand differentiation and high levels of customer loyalty. Find out how you can create a customer experience that turns customers into advocates; and the steps you need to take manage the relationship to the point where your customers can’t imagine wanting to do business with anyone else. This is a a high-impact interactive session that will get you re-thinking your organisation’s customer experience. Learn more about this topic. See books – Managing the Customer Experience by Shaun Smith and Joe Wheeler. See more on Customer Experience Management workshops |
 Our delegates were riveted by what Shaun had to say and I am sure that they will take away with them many new insights on achieving brand differentiation and customer advocacy through the customer experience. I would like to thank Shaun for contributing to our conference’s success.
Carmen Lam. Vice President, Sales & Marketing, Asia Pacific, Intercontinental Hotels Group
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