Books by other authors
| Of the many other branding and customer experience books, these are the ones that we think stand out: | ||
| Unique now or never – the brand is the company driver in the new value economy. Jesper Kunde (Published by FT Prentice Hall 2002)
Emotional branding – the new paradigm for connecting brands to people. Marc Gobé (Published by Allworth Press 2001) Brand Failures – the truth about the 100 biggest branding mistakes of all time. Matt Haig (Published by Kogan Page Limited 2003) The Brand Gap – how to bridge the gap between brand strategy and brand execution. Marty Neumeier (Published by New Riders Publishing 2003). Short, simple and to-the-point. |
The Experience Economy – the most quoted reference source in the customer experience arena. Joseph Pine and James Gilmore (Harvard Business School Press 1999). Learn more… The Economist: Brands and Branding – Written by 17 experts in the field, and edited by Rita Clifton, chairman of Interbrand, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as providing insight into how one builds and sustains a successful brand (Profile Books Ltd) |