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In an interview with Bill McFarlan, Shaun Smith explains how to turn customers into advocates and the importance of creating staff advocates as well as customer advocates. He also talks about creating a unique customer experience and the creation of customer and brand loyalty.

Hear his top three tips for turning customer satisfaction into customer loyalty.

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Winning true customer loyalty and trust in a recession

In this podcast with Customer Management IQ’s Blake Landau, Shaun Smith highlights the impact of trust on customer retention and advocacy and discusses the ways in which companies can improve customer loyalty during the current economic downturn.
(click here to visit the Customer Management IQ website)

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Using your instinct to create a remarkable
Customer Experience

Instinct is an important part of the entrepreneurial soul, and yet business leaders can eventually lose touch with that instinct over time. In this episode of ‘Power to the Small Business’, Shaun Smith provides the inspiration you need to follow your gut, combining sound advice and practical examples.

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In this programme, Mike Southon (journalist and author of the ‘Beermat Entrepreneur’ series of books) talks to Shaun Smith about his book: ‘See Feel Think Do – the power of instinct in business’ and all important skills of how to understand your customers, how to create revenue streams by anticipating change, and how to offer the right incentives at the right time.

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