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Organisational Alignment Survey

Our Organisational Alignment Survey can help you align your culture with your strategy. The survey is a powerful tool that enables you to evaluate the extent to which your people are aligned with your customer strategy and what you need to do to engage them to deliver it. The survey helps to identify the major barriers to success within your organisation and highlight ways of improving performance to deliver your customer experience.

The Organisational Alignment Survey can be used independently but it is particularly powerful when used in conjunction with our Customer Experience Management research. These two tools provide a 360° view of your organisation’s performance, allowing you to assess the extent to which your organisation is aligned with customer expectations.

The twelve key critical areas to measure
The Organisational Alignment Survey evaluates employee perceptions across the 12 areas that are critical to an organisation’s ability to deliver an exceptional customer experience. Organisations that align all twelve areas are generally regarded as best-in-class.

See more on our Organisational Alignment Survey

See how we can help you use your customer and employee research to design and deliver a distinctive customer experience.