With a team of passionate and experienced consultants, Smith+Co was born to help organisations create stand-out customer experiences. We believed then, as we do now, that advocacy and business growth demands a memorable customer experience that is aligned to what a brand stands for.
We recognised at the turn of the century that to be a stand out brand, business leaders were having to work a lot harder. Traditional advertising wasn't guaranteeing success or business growth anymore. Competition was increasing across many different markets, and brands had to reimagine their customer experiences or face fading into obscurity.