HOW DO YOU CREATE A SOCIAL MEDIA STRATEGY THAT WILL TELL YOUR BRAND STORY IN AN INSPIRING AND ENGAGING WAY, WHILST ENRICHING YOUR CUSTOMER'S EXPERIENCE?
With eight years of experience specialising in the field of social media, Alison has been involved in some groundbreaking projects for brands including Nokia, BRITA Water and Pringles. She was part of the team that launched Tesco’s first ever Facebook Page in 2009.
Alison strongly believes that a well-defined social media strategy is vital a part of customer experience success. More recently she has consulted brands including Space NK and Upper Crust on their social media strategies.
“Social media has become a key customer touch point and should be at the forefront of your brand’s experience,” says Alison.
“Many leading brands have not properly planned their approach and the result can be messy, unstructured and can actually destroy brand value rather than build it.”
“Whether you are setting up social media communities for your company for the first time or are realigning your social media activity with your brand promise and customer experience, a strategy will help you to establish the right goals goals and enable you to measure the return on investment.”