Bold: How to be Brave in Business and Win
Voted 'Management e-book of the Year', BOLD reveals the practices that make great brands stand out, and turn customers into fans. Told in the voices of the brand leaders themselves, BOLD shows that brand building is now about completely re-thinking both the customer and employee experience. Not for the timid!
As scary as hell...
For many brands, customer experience is their mantra. They design it, train their people, improve product and process – yet still fail to differentiate and win hearts and minds. BOLD is the story of the brands that do win – and how they do it. They thrive because they have the courage to pursue purpose beyond profit, to challenge conventional thinking, to engage and entertain their audiences and create an almost cult-like following. They are not just different, but dramatically different. It requires courage, conviction and imagination to be bold and, as Robert Stephens (Geek Squad founder) said, it can be ‘as scary as hell’.