On Purpose – Delivering a Branded Customer Experience People Love

Most brands agonise about their purpose. Why do they exist? What should they stand for? What should they aspire to? The result is often a lofty purpose statement, full of good intent - but totally divorced from the experience the brand ever delivers to its customers. On Purpose is a new practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose so you can achieve exceptional results through exceptional experiences.

Download the Executive Summary (PDF)

and | 2017-10-17T15:49:28+00:00 Sep 08 2017|Blog|

About the Author

Over the last 15 years, Shaun has defined much of the thinking and methodology around customer experience. He continues to speak, write, consult and provokeFind out more

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