Helping businesses to understand what matters most to their customers and employees is what inspires our work. Distilling what matters most into actionable brand strategy and using it to deliver distinctive customer and employee experiences helps our clients to attract and retain both happy customers and engaged employees – making our clients happy too.

The demands of customers and employees have never been higher or more aligned. We are increasingly working on engagements targeted at both internal and external stakeholders. It makes sense, as what often matters most to your customers (e.g., feeling valued, rewarding experiences, empathy, and respect) is what matters most to your employees too. After all, a distinctive brand that brings customers through the door is only possible with an engaged team behind the door, delivering it.

Our work to help clients to identify and deliver what matters most has led to Caffeine partner Smith+Co being awarded The UK’s Leading Management Consultants 2022 by the FT. This is the 3rd year in a row we have won this award and we are particularly proud of it. This is because, unlike other awards, nominations are taken directly from peers and then clients which shows they value the work we do.

In 2020, Smith+Co and Caffeine completed a merger to bring Caffeine’s Brand Strategy and Employee Experience practices and Smith+Co’s Customer Experience practice under one roof. This means, as we head into the spring of 2022 we can help you build your value proposition on what now matters most to your customers and employees… something that matters most to us too.

Richer Experiences Make Richer Brands

There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand firm. And with a full trophy cabinet and a much-studied business model, Richer Sounds is undeniably one of these brands. 
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What Matters Most

Our work to help clients to identify and deliver what matters most has led to Caffeine partner Smith+Co being awarded The UK’s Leading Management Consultants 2022 by the FT. This is the 3rd year in a row we have won this award and we are particularly proud of it. This is because, unlike other awards, nominations are taken directly from peers and then clients which shows they value the work we do.
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