CX Blog 2018-06-19T17:11:03+00:00
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Brands Need Causes

How not to forget business essentials
Sophie Langham | Jun 06 2017 | Comments off
It might sound like an extract from a socialist party manifesto, but it turns out that 63% of consumers believe brands have a responsibility to give back to society. Recent MediaCom research also found that half of their 2000 interviewees would pay more for a brand that supports a cause that is important to them.
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Don’t Aim for the Moon

By | Jun 04 2018|

One of the biggest mistakes we see is when brands assume that they should differentiate on every part of their marketing mix. The challenge is to know which part of the experience they should focus on...
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