Bringing the customer to the boardroom has always been Eurico’s passion. During his 20+ years experience he has worked with brands like Nestlé, BP, Santander, Siemens and VW. A CRM, Customer Experience and open innovation expert, specialised in differentiating brands across multiple-channels, his career spans many industries, including media, entertainment and marketing services. He has held several executive roles, including CEO of the Ogilvy Group in Portugal, Chief Strategy Officer of the holding GLD (financial services, retail, pharma and wine production) and partner of the Barcelona based BIBA Venture Partners, a innovation boutique. He has a Marketing degree, a Master in Management from Catholic University, the Strategic Marketing Program from Ross Business School, University of Michigan and the Executive MBA from AESE | IESE, where he is a Teaching Fellow and an award-winning case writer.