Use our glossary tool to search for and demystify some of the terminology surrounding customer experience. Each consultancy may use different terms to describe what they mean so don't take these definitions as sacred, however here we've defined some of the terms we hear to explain what WE mean.
There are 2 names in this directory beginning with the letter Q.
Research designed to get broad reactions or to test scenarios. Tending to be more personal and to go deeper into a subject. Typically uses interviews or focus groups.