“Smith+Co developed a programme that went beyond the customer experience and helped us to design training that really engaged and brought the whole brand to life. The ‘Personality Experience’ has now been successfully rolled out across GB and the positive impact on both employee and customer experience has had a direct impact on commercial performance. Smith+Co are experts in this area and every member of the team was a pleasure to work with. I would not hesitate to recommend them.”​

Sarah Fussey - Marketing Director, Best Western

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