Andy Milligan
Over the last 15 years, Andy has worked on a wide range of brand consultancy projects around the world, advising senior management teams, including CEO’s and their boards, on strategies for developing and exploiting brand portfolios. He has also developed training programmes and internal coaching sessions for businesses to help them understand and develop their most important asset, their brand.
Andy was previously with the Interbrand Group, which he joined in 1990, moving to its Singapore office in 2002 where he was managing director. His experience spans industries as diverse as airlines, financial services, fast-moving consumer goods, telecommunications, sports and leisure. He has directed major programmes in Japan, South Korea, Singapore, the USA and throughout Europe. Clients he has worked with include Unilever, Thai Airways, Intercontinental Hotels, Nissan, Jacuzzi Corp, Barclays, BiC, OSIM, Cerebos, FIFA, ATP Tour, London Underground and Roche. Most recently he has worked with senior management at Sage, Avon, Arcadia Group and Haymarket Publishing.
Andy makes frequent appearances in the media, on BBC, CNN and CNBC. He is also a regular speaker at conferences internationally, has written several articles and contributed chapters to books including Brands: The New Wealth Creators.
Andy has published three books: ‘Brand It Like Beckham’ (Cyan, 2004) which analyzes the success of David Beckham as a celebrity brand and, with Shaun Smith, ‘Uncommon Practice’ (Financial Times Prentice Hall, 2002) ,which examines the link between great brands and their corporate cultures, discovering how companies such as Virgin, Amazon and Harley Davidson are able to deliver such extraordinary customer service. His latest book ‘See, Feel, Think, Do’ – co-authored with Shaun Smith (Cyan, 2006) – explores the importance of instinct and intuition in business.