Andy Milligan

Andy has over 30 years experience advising organisations around the world on brand strategy, customer experience and employee engagement. He has written several best-selling and award winning books including Brand It Like Beckham and, with co-author Shaun Smith, Bold: How to be Brave in Business and Win, and On Purpose: Delivering a Branded Customer Experience People Love. He has delivered engaging and entertaining key note speeches and seminars globally as well as online masterclasses.

Andy has over 30 years experience advising organisations around the world on brand strategy, customer experience and employee engagement. He has written several best-selling and award winning books including Brand It Like Beckham and, with co-author Shaun Smith, Bold: How to be Brave in Business and Win, and On Purpose: Delivering a Branded Customer Experience People Love. He has delivered engaging and entertaining key note speeches and seminars globally as well as online masterclasses.

What Andy Thinks...

THE BUSINESS OF BUSINESS IS PEOPLE. FAILURE TO PUT HUMAN INSIGHT AND MOTIVATION AT THE CORE OF YOUR BUSINESS AND BRAND STRATEGY AND TO BE ENDLESSLY CURIOUS ABOUT WHAT PEOPLE WANT AND NEED IS A SURE WAY TO MAKE YOUR BUSINESS IRRELEVANT.

  1. Great organisations are driven by a relentless focus what matters most to their customer, not any customer but the customers that their brand best serves – that’s how they create value.

  2. Brand is everybody’s business. It doesn’t matter where you sit in the organisation, you have to understand how what you do every day can help build or destroy your company’s reputation.

  3. Intellectual property is the safeguard of innovation, of ideas and of business value – too few people understand it. Those that do protect it jealously and exploit it intelligently. That’s how they make money.

  4. Brand and business strategy, customer and employee experience, product and marketing are all becoming inseparable, the implications for how leaders organise and manage, empower and reward people are profound.

Snapshot

  • Founded Caffeine in 2006
  • Author of best-seller Brand It Like Beckham
  • Co-author with Shaun Smith of award winning Bold – how to be brave in business and win and several other books including On Purpose, Delivering a Branded Customer Experience People Love
  • Began his career with Interbrand in London; managed their operations in Singapore
  • Spoken at over 100 events around the world
  • Fellow of the Royal Society of Arts

Expertise

  • Executive engagement
  • Brand Strategy
  • Customer Experience
  • Organisational alignment
  • Employee Engagement

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