Richer Experiences Make Richer Brands
There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector. These are the brands who stand up, stand out and stand firm. And with a full trophy cabinet and a much-studied business model, Richer Sounds is undeniably one of these brands.
What Matters Most
Our work to help clients to identify and deliver what matters most has led to Caffeine partner Smith+Co being awarded The UK’s Leading Management Consultants 2022 by the FT. This is the 3rd year in a row we have won this award and we are particularly proud of it. This is because, unlike other awards, nominations are taken directly from peers and then clients which shows they value the work we do.
‘There are no customers in the office’ – the benefits of talking to strangers.
Fear of rejection stops us from making the first move. It stops us from speaking to people we don’t know. But think about the first time you met your best friend, your life partner, your long-standing client. All the best relationships start with someone being brave enough to make the first move and someone reacting positively to the person who had that courage.
Being human will be at the heart of brand purpose
We are entering a new era, one that will require new approaches to marketing and customer experience, but it will go way beyond that. It will challenge the very way we think about brands and corporations. Covid-19 is a trigger for this change, but the cause is even more profound. Humanity In the 1920’s a […]
Why COVID is not a valid excuse (and other musings from a crazy year) Part Two
In my last blog I reflected on how customer experience has been impacted by the Covid-19 crisis and which brands are succeeding in spite of it. One of the hardest hit sectors in the is the hospitality industry. Smith+Co has worked with a number of leading hotel brands over the years, from luxury to budget, […]
“We’re just about delivering happiness” Tony Hsieh
Tony Hsieh, 46, the former CEO of Zappos, died on Friday from head injuries sustained during a house fire whilst he was visiting friends in Connecticut. He was an inspirational thinker who will be sadly missed. We were privileged to interview Tony in 2010 for our book, ‘Bold-how to be brave in business and win’. […]
Why COVID is not a valid excuse (and other musings from a crazy year) Part One
It has been a crazy year. Smith+Co were honoured by being awarded ‘UK’s Leading Management Consultants 2020’ following independent research by Statista. That was a great start! We followed it up by merging with Caffeine, the brand agency led by my co-author, Andy Milligan. Together, we can now help our joint clients do what we […]